For The Biome Hires VP-Sales & Business Development

For The Biome, the Vermont-based wellness and skincare company launched last year by Paul and Barbi Schulick, welcomes Maren Giuliano to the company’s executive management team as VP Sales and Business Development. Previously, Maren was Executive Global Director-Whole Body Department at Whole Foods Market. 
 
“After nearly 25 years in the natural products industry, with 20 of those at Whole Foods Market, I was looking to work with an emerging brand that fully aligned with my values,” said Giuliano. “When I learned that Paul Schulick was starting a new venture, I was really interested in what he was doing, as I knew it would be something very special and indeed it is!” 
 
Paul and Barbi Schulick are the acclaimed natural products industry leaders who originally founded the New Chapter supplement company in 1982, which was acquired by Procter & Gamble seven years ago. They left P&G last year to launch their latest venture, For The Biome, which they are positioning to impact the wellness/skincare space in the same way that New Chapter led the natural products industry.
 
“We couldn’t be happier to welcome Maren Giuliano to our team,” said Paul Schulick. “Her legacy as an insider with a finger on the pulse of the industry and a prescient sense of what we all need before anyone else is talking about it, makes her an extraordinary asset to our new venture. We can’t wait to see the blossoming of her creativity for our evolving biome.”
 
“Maren is a perfect fit,” said Barbi Schulick, “We’re delighted she’s contributing her wisdom and experience to enrich our company culture.”
 
For The Biome President Kelli Rooney Hanzalik connected with Giuliano for many years when Rooney was at New Chapter and Maren with Whole Foods Markets. “We’ve always shared a like-minded philosophy of working with people you love and believe in, for a mission-driven company with uncompromising standards. Maren and I have stayed in touch over the years, and I was thrilled when she decided to join us. There are many options out there for someone with her talents and I’m grateful and proud that she’s chosen For The Biome.”
 
In the next few weeks, For The Biome will be introducing its premier 100% bioactive, Sentient Skincare product line: Empower Powder 2-in-1 Cleanser/Mask, Invigorate Powder Mask, Soothe Powder Cleanser, Restore Essence Spray, Adapt Essence Spray, Shield Face Serum, and Awaken Eye Serum. This summer, the company is planning a return to the supplement category with Schulick’s next generation signature innovations.
 
For more information, visit www.forthebiome.com